Famed market researcher AND friend of IdeaMill, Lindsay Zaltman, stopped by the shop to talk about his new book, Marketing Metaphoria. Check out the the interview (above), but more importantly, read the book and learn about deep metaphors and their guiding role in decision making.

Kudos to the Milk Processing Board of California and Goodby for laying some White Gold on us. The campaign was just launched to court the teen audience. It’s intergalactical.

Since 2003 Burger King has been fighting its way back from the dead with a consistent flow of marketing ideas. The Whopper Freakout is the latest. Rather than tell us how great the Whopper is, the King’s ad agency (CP+B) pulled the burger off a store’s menu and let the hidden cameras show the rest. The resulting footage has fed a television advertising campaign and viral video that attracts audiences rather than repelling them.

What can you say? It’s a cultural phenomenon.

Paul Rand was one of the creative giants of 20th century. His ability to elegantly simplify corporate identities provided a cornerstone for brands such as IBM, Ford, ABC and many others. The video (above) was created for Paul’s One Club Hall of Fame induction.

(credits: Produced for Imaginary Forces by Cara McKenney and executive produced by Maribeth Phillips. Additional I.F. credits go to designer/animators Joey Salim, Jeremy Cox and Liz Centolella and animators Andrew Chung, Sean Eno and Chase Massingill. It was edited by I.F.’s Corey Weisz, with sound design by Derek Lee)

Before leaving for the Hamptons/Vineyard, make sure you check out this non-traditional campaign for Smirnoff Raw Tea. The campaign (created by BBH and directed by Julien Christian Lutz) brings together a few non-traditional media vehicles in true prepsta fashion.

We recommend studying the Prepsta Guide at TeaPartay.com as well.

The iPhone launches on June 29th. This is the most anticipated product launch ever. And a simple “iPhone” search on YouTube will show you product promotions, old ads, new ads, consumer made ads, satirical ads, commentary and… well check it out for yourself. And according to this ad, not only can you find the iPhone on YouTube, you’ll also find YouTube on the iPhone.

IBM has been on the forefront of brand building for well over a decade. (see Bigger Blue). Big Blue is at it again with an entertaining series of web videos. Watch ‘em make dinosaurs out of their competition:

PGA Tour
Crime Center
Avian Flu

Enjoy a dangerous high altitude expedition. Anywhere. Anytime. Filmmaker, Jon Miller, has made hours and hours and hours of Ben Clark’s Everest expedition footage available in The Rest of Everest podcast. Download it for free at the iTunes store, or check out The Rest of Everest website.

This is a stunning example of the power of content (and content creators). Nice work Jon. I’m now an Everest addict.

Here’s a great explanation of the Web 2.0 movement. Brought to you via YouTube of course.