Famed market researcher AND friend of IdeaMill, Lindsay Zaltman, stopped by the shop to talk about his new book, Marketing Metaphoria. Check out the the interview (above), but more importantly, read the book and learn about deep metaphors and their guiding role in decision making.

Kudos to the Milk Processing Board of California and Goodby for laying some White Gold on us. The campaign was just launched to court the teen audience. It’s intergalactical.

The Post-It® tagline is “Remarkably simple solutions”, we couldn’t agree more with this wonderfully crafted animation using Post-It® Notes via Russia. Our Russian is a little rusty so we couldn’t properly credit the creators, but we dig their choice of distribution method, YouTube, a common outlet of new media enthusiasts.

Since 2003 Burger King has been fighting its way back from the dead with a consistent flow of marketing ideas. The Whopper Freakout is the latest. Rather than tell us how great the Whopper is, the King’s ad agency (CP+B) pulled the burger off a store’s menu and let the hidden cameras show the rest. The resulting footage has fed a television advertising campaign and viral video that attracts audiences rather than repelling them.

What can you say? It’s a cultural phenomenon.

Paul Rand was one of the creative giants of 20th century. His ability to elegantly simplify corporate identities provided a cornerstone for brands such as IBM, Ford, ABC and many others. The video (above) was created for Paul’s One Club Hall of Fame induction.

(credits: Produced for Imaginary Forces by Cara McKenney and executive produced by Maribeth Phillips. Additional I.F. credits go to designer/animators Joey Salim, Jeremy Cox and Liz Centolella and animators Andrew Chung, Sean Eno and Chase Massingill. It was edited by I.F.’s Corey Weisz, with sound design by Derek Lee)

photo credit: iirraa

As consumers embrace the multiplying multitude of media options, some big budget advertisers and their ad agencies are hiring Hollywood directors to get their message seen/heard/felt. The New York Times wrote about the trend in this article.

You can view some of the results on YouTube:
Wes Anderson for American Express- My Card
Wes Anderson for American Express- Roddick vs Pong
Michael Mann for Nike- Leave Nothing
Errol Morris For Miller High Life- Alternative Fuel

Mini may be a compact car, but it does advertising in a big way. So big, pressure by competitors persuaded the city government to ban this mega projection after its third night of showing. The projection was accomplished with 4 beamers - all together 80,000 AnsiLumen - that produced a picture size of 85 x 117 feet. A very large Mini indeed.

Before leaving for the Hamptons/Vineyard, make sure you check out this non-traditional campaign for Smirnoff Raw Tea. The campaign (created by BBH and directed by Julien Christian Lutz) brings together a few non-traditional media vehicles in true prepsta fashion.

We recommend studying the Prepsta Guide at TeaPartay.com as well.

The iPhone launches on June 29th. This is the most anticipated product launch ever. And a simple “iPhone” search on YouTube will show you product promotions, old ads, new ads, consumer made ads, satirical ads, commentary and… well check it out for yourself. And according to this ad, not only can you find the iPhone on YouTube, you’ll also find YouTube on the iPhone.