The brilliant use of a new media tool makes us all feel less blue. The recent freezing of JetBlue flights during last week’s ice storm has been dominating the headlines. But JetBlue’s PR response and ownership of the shortcoming–and their plan to fix it–sure warmed us up. Why purchase super expensive national advertising media, when you can deliver your message for free? And better still, appear human in the process. Kudos JetBlue.

Check out Chad the Watch Guy, one of world’s premier watch guys, and head of the watch department at Henne Jewelers. As we at IdeaMill came to know Chad better, it was clear that what he needed was a megaphone that could be heard worldwide. Since that wasn’t available, we set him up with a blog. And the rest is history. Read CTWG’s posts regularly to learn everything you never knew about watches, and to stay up to date on the greatest timepieces.

photo credit: kirillt

We’ve made some changes to our blog. It’s now more PDA friendly than ever. So check us out when you’re on the go. There is always a big idea to behold at IdeaMill.

photo credit: xtinabot

It’s our blog’s one year anniversary. Let’s look at the top 10 posts of the year; as picked by you, the fans.

1. Ideas Rule

2. What the Kids Are Saying These Days

3. Best DIY Music Video Ever

4. Ready Set Goasis

5. Bernbach-isms

6. Mickey Drexler

7. Bill Fleming

8. Betty vs. Eleanor

9. Mark Silveira

10. Marshall McLuhan’s Massage

Let’s look at the top 10 posts of the year to date; as picked by you, the fans.

1. Mickey Drexler

2. Run World Run

3. A CEO Worth His Salt

4. All Hail Billy

5. What the Kids Are Saying These Days

6. CPB Teams Up With Coke Zer0

7. Number 2

8. The Sith Sense

9. Ready Set Goasis

10. Drucker on Brands

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An ad is not effective unless it connects with its audience. A PSA campaign launched by Shady Side Academy, and created by IdeaMill, under the themeline: “Common Senseless” seems to have hit the mark. Proof supplied by this student published top ten list.

See poster samples here:
Testicle
Toeless
Vomit
Water Intoxication

Also featured in Printcritic Click Here

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The limited-edition, by-invitation-only BSotMC club for highly advanced marketers receive their second prized piece of throwback media. For application to this super-scrutinized list of A-listers see Apply for Membership Today.

As we approach the solstice, let’s look at the top 10 posts of the year to date; as picked by you, the fans.

1. Run World Run

2. CPB Teams up with Coke

3. The Sith Sense

4. A CEO Worth His Salt: Greg Brenneman

5. Mickey Drexler

6. Drucker on Brands

7. Blather On

8. Barefoot in the City

9. 100 Acorns a Day

10. Blast From the Past

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PSA’s by nature are hard hitting, but this one we did for an anti-hazing initative at Pennsylvania’s Shady Side Academy titled “Testicle” hits below the belt.

More Print Samples

The summer of 2001 was a magical time for IdeaMill. A city councilwoman was actively speaking out against one of our outdoor advertisements for XShadyside. A television ad for Iron City Beer had been banned in Canada for featuring the word, “probe”. And InPgh Magazine voted us the 82nd best thing about Pittsburgh! As Artie Lange says, “Pittsburgh is a great town,” so we were pretty psyched to be a part of such a list.

I hope you enjoy this as much as we did.