Famed market researcher AND friend of IdeaMill, Lindsay Zaltman, stopped by the shop to talk about his new book, Marketing Metaphoria. Check out the the interview (above), but more importantly, read the book and learn about deep metaphors and their guiding role in decision making.

photo credit: rbieber

Howard Schultz is back at Starbucks. Any marketer who is interested in using a brand strategy in their business should study Mr. Schultz, his business philosophy, and the performance of Starbucks under his watch. The picture above is the Green Apron book. Walk into any Starbucks and ask your barista for it. The book champions Starbucks core values. Or just check out this memo from the man himself: Memo from Howard Schultz

Related links:
- Howard’s Wikipedia Entry
- Seattle Post-Intelligencer Article

Paul Rand was one of the creative giants of 20th century. His ability to elegantly simplify corporate identities provided a cornerstone for brands such as IBM, Ford, ABC and many others. The video (above) was created for Paul’s One Club Hall of Fame induction.

(credits: Produced for Imaginary Forces by Cara McKenney and executive produced by Maribeth Phillips. Additional I.F. credits go to designer/animators Joey Salim, Jeremy Cox and Liz Centolella and animators Andrew Chung, Sean Eno and Chase Massingill. It was edited by I.F.’s Corey Weisz, with sound design by Derek Lee)

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Dave Hill is a fabulous photographer with a fabulous style. You can spot his work from 10 miles away. He swears there is no HDR or LucisArts involved. Someone at strobist thinks they have it figured out. Like a great magician, Dave will never tell –and keeps us all guessing. Kudos Dave.