photo credit: rbieber
Howard Schultz is back at Starbucks. Any marketer who is interested in using a brand strategy in their business should study Mr. Schultz, his business philosophy, and the performance of Starbucks under his watch. The picture above is the Green Apron book. Walk into any Starbucks and ask your barista for it. The book champions Starbucks core values. Or just check out this memo from the man himself: Memo from Howard Schultz
Related links: – Howard’s Wikipedia Entry – Seattle Post-Intelligencer Article