photo credit: Merideth Farmer
Here’s a great article from the NYT about one of the biggest pitfalls in marketing: talking to yourself. Many very intelligent people and innovative businesses have been found guilty of the offense. The author points the finger at the “Curse of Knowledge.”
Chip Heath (author of Made to Stick) illustrates the problem very well: “It’s kind of like the ugly American tourist trying to get across an idea in another country by speaking English slowly and more loudly. You’ve got to find the common connections.â€