IdeaMill

As the neighborhood kid landscaper, an accounting major at Lehigh University and later during a three year tenure in the Entrepreneurial Services Group at Ernst & Young, Michael strove to learn the success secrets of great businesses.

In 1998 he joined with Anthony Musmanno to form IdeaMill, an advertising agency that leverages keen business strategy and prolific idea generation to build their clients’ brands.

Michael has championed marketing strategies and led campaigns for clients such as TravelCenters of America, Iron City Beer, Goasis, Mine Safety Appliances, US Steel and Vocelli Pizza.

In recent years, IdeaMill has served as New Media Consultants and Brand Idea Generators for CourtTV, 84 Lumber, The Tepper School of Business, 180s and Vocollect among others.