How about this big idea: recognize that truckers are the backbone of America and provide everything they could possibly need while on the road. Be their home away from home.
That’s exactly what TravelCenters of America does. Hot meals, clean showers, a place to rest, truck maintenance, laundry, movies and more greet a trucker when he stops at a TA after a long day on the road.
And we, at IdeaMill, are proud to announce our engagement with TravelCenters of America as advertising agency of record: TA/IdeaMill Release