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The brilliant use of a new media tool makes us all feel less blue. The recent freezing of JetBlue flights during last week’s ice storm has been dominating the headlines. But JetBlue’s PR response and ownership of the shortcoming–and their plan to fix it–sure warmed us up. Why purchase super expensive national advertising media, when you can deliver your message for free? And better still, appear human in the process. Kudos JetBlue.
Check out Chad the Watch Guy, one of world’s premier watch guys, and head of the watch department at Henne Jewelers. As we at IdeaMill came to know Chad better, it was clear that what he needed was a megaphone that could be heard worldwide. Since that wasn’t available, we set him up with a blog. And the rest is history. Read CTWG’s posts regularly to learn everything you never knew about watches, and to stay up to date on the greatest timepieces.
photo credit: kirillt
We’ve made some changes to our blog. It’s now more PDA friendly than ever. So check us out when you’re on the go. There is always a big idea to behold at IdeaMill.
photo credit: xtinabot
It’s our blog’s one year anniversary. Let’s look at the top 10 posts of the year; as picked by you, the fans.
Let’s look at the top 10 posts of the year to date; as picked by you, the fans.
An ad is not effective unless it connects with its audience. A PSA campaign launched by Shady Side Academy, and created by IdeaMill, under the themeline: “Common Senseless” seems to have hit the mark. Proof supplied by this student published top ten list.
See poster samples here:
Testicle
Toeless
Vomit
Water Intoxication
Also featured in Printcritic Click Here
The limited-edition, by-invitation-only BSotMC club for highly advanced marketers receive their second prized piece of throwback media. For application to this super-scrutinized list of A-listers see Apply for Membership Today.
As we approach the solstice, let’s look at the top 10 posts of the year to date; as picked by you, the fans.
PSA’s by nature are hard hitting, but this one we did for an anti-hazing initative at Pennsylvania’s Shady Side Academy titled “Testicle” hits below the belt.
The summer of 2001 was a magical time for IdeaMill. A city councilwoman was actively speaking out against one of our outdoor advertisements for XShadyside. A television ad for Iron City Beer had been banned in Canada for featuring the word, “probe”. And InPgh Magazine voted us the 82nd best thing about Pittsburgh! As Artie Lange says, “Pittsburgh is a great town,” so we were pretty psyched to be a part of such a list.
