Product placement is a touchy subject for marketers. After all, it’s not just the the size of the audience that counts. The audience must be the right audience. And the context must be the right context; one that is brand positive.
I’d say the three (possibly four) A&F shirts flanking Barack Obama was a big score for the Abercrombie & Fitch brand; probably a big score for the Obama brand too.
The Post-It® tagline is “Remarkably simple solutions”, we couldn’t agree more with this wonderfully crafted animation using Post-It® Notes via Russia. Our Russian is a little rusty so we couldn’t properly credit the creators, but we dig their choice of distribution method, YouTube, a common outlet of new media enthusiasts.
illustration by: Wired
So you’re a blogger. Ever wonder how that little micro-cybercreation you just published finds its way around the world wide web? Matthew Hurst, an artificial intelligence researcher who studies the internet ecosystem at Microsoft Live Labs will let you know with this nifty graphic from Wired: Check it.
[youtube width=”339” height=”260”]mMOPj6-4nDU[/youtube]
Since 2003 Burger King has been fighting its way back from the dead with a consistent flow of marketing ideas. The Whopper Freakout is the latest. Rather than tell us how great the Whopper is, the King’s ad agency (CP+B) pulled the burger off a store’s menu and let the hidden cameras show the rest. The resulting footage has fed a television advertising campaign and viral video that attracts audiences rather than repelling them.
[youtube width=”339” height=”260”]_-qcKprFrUM[/youtube]
As an advertiser, it’s vitally important to place new technologies into a proper context; keeping a connection with the things people valued in the past.
Marshall Mcluhan said, “We look at the present through a rear-view mirror. We march backwards into the future.”
[youtube width=”360” height=”243”]BhHONpmlxPc[/youtube]
Here’s an interesting article about how the running shoe company that has led the advertising pack through traditional media channels for decades is breaking away with huge brand building ideas.
Mini may be a compact car, but it does advertising in a big way. So big, pressure by competitors persuaded the city government to ban this mega projection after its third night of showing. The projection was accomplished with 4 beamers – all together 80,000 AnsiLumen – that produced a picture size of 85×117 feet. A very large Mini indeed.
[youtube width=”255” height=”200”]PTU2He2BIc0[/youtube]
Before leaving for the Hamptons/Vineyard, make sure you check out this non-traditional campaign for Smirnoff Raw Tea. The campaign (created by BBH and directed by Julien Christian Lutz) brings together a few non-traditional media vehicles in true prepsta fashion.
We recommend studying the Prepsta Guide at TeaPartay.com as well.
[youtube width=”255” height=”200”]qcznRyrRRmw[/youtube]
The iPhone launches on June 29th. This is the most anticipated product launch ever. And a simple “iPhone” search on YouTube will show you product promotions, old ads, new ads, consumer made ads, satirical ads, commentary and… well check it out for yourself. And according to this ad, not only can you find the iPhone on YouTube, you’ll also find YouTube on the iPhone.