Image by flickrblog.
Cheers to director Nicolai Fuglsig on his stunning two and a half minute post-effects-free film for Sony’s new product launch of the Bravia television. As much art installation as ad, the staggeringly simple concept ad will air in it’s entirety Nov. 6th, before the fittingly epic occassion of the game between Premiership heavyweights Manchester United and Chelsea. Shot over two days, with six specially commissioned compressed air cannons, 23 camera crews on six cameras at speeds of between 30 and 2,000 frames per second, 250,000 rubber balls and a big hill in San Francisco. Despite all the pre-shoot precautions the balls trashed 32 prop cars, six houses and took 45 PAs rummaging around in the bushes to pick up after the drop. Only 1,000 balls were left unaccounted for by the end of the shoot. A laughing Fuglsig sums up the whole experience: “How many times do you get to throw 250,000 bouncy balls down a street?”
Check the Full length film: Sony “Balls” here.