The Secret to Great Advertising
“Forget words like ‘hard sell’ and ‘soft sell.’ That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before.”
–William Bernbach
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on Monday, October 24th, 2005 at 9:25 am and is filed under Ideas, Legends, Quotes.
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