Art, business, design, Apple® and Michael Cronan from Cronan Design all combine for some interesting ideas.
“Art, as a tool for understanding, transcends the mercantile, to go to the essence of the brand.â€
–Michael Cronan
Archive for September, 2005
The Art of Business
Friday, September 30th, 2005Single-minded
Tuesday, September 27th, 2005
Great campaigns are single-minded and risk taking, just like great account executives. If you don’t believe us, take it from one of the all-time greats, Neil French, in his article recently published in Communication Arts.
More Bernie
Thursday, September 22nd, 2005
“Human nature hasn’t changed for a million years. It won’t even change in the next million years. Only the superficial things have changed. It is fashionable to talk about the changing man. A communicator must be concerned with the unchanging man – what compulsions drive him, what instincts dominate his every action, even though his language too often camouflages what really motivates him.â€
–Bill Bernbach
Ready. Set. Goasis.
Wednesday, September 21st, 2005
IdeaMill partnered with Goasis to help launch a new roadside concept coming to the highways and byways. This new offering is loaded with great food options, itune® kiosks, mapquest® kiosks, swanky marble bathrooms and more, more, more. If you happen to be traveling in Ohio, you’ll be lucky enough to experience the very first one, recently opened at the intersection of I-71 and US250. Finally, bathrooms along the highway that are probably nicer than yours at home. Thanks Goasis.
Give a listen to a launch radio campaign here:
“What a Sight”
“Permission Denied”
“Latte, Houston?”
Instant Football
Tuesday, September 20th, 2005
Gooooooooooaaaaaaaaaaaall! Nike delivers a kick in Singapore, soccer vending machines in high traffic urban spots like metro stations. One of those, “Man, I wish we would’ve thought of that.” ideas.
Porter on Relationships
Tuesday, September 20th, 2005
“If by relationship you mean we hit it out of the park together before and we would all like to do it again, then yes, it’s the relationship. But smart, responsible marketers are no longer giving out work based on their golf buddies.â€
–Chuck Porter (CP+B)
BSotMC #4
Monday, September 19th, 2005
Edition number four in the highly exclusive A-list BSotMC (Bumper Sticker of the Month club) hits the street this week. Think you’re worthy? Apply here.
Apple Still Thinking Different
Thursday, September 15th, 2005
Photo Credit: Akell117 Enlarge Photo
Apple’s ipod used The Bangkok Mass Transit System as its latest canvas. The BMTS subway cars got a colorful makeover. Cheers to beautifying public spaces.
Visually Speaking
Tuesday, September 13th, 2005
Ahhh, the visual metaphor. It demands a rock solid idea. These three by Axe Body Spray needed to be celebrated.
A couple more in the campaign:
To The Point
Male/Female
