
And a man named Winter is also trying to be; he’s dedicated to visiting every Starbucks in the entire world while documenting the experience.

And a man named Winter is also trying to be; he’s dedicated to visiting every Starbucks in the entire world while documenting the experience.

Photo Credit: DocDee (flickr.com)
“Not everything that counts can be counted, and not everything that can be counted counts.”

Photo Credit: Jill y (flickr.com)
It’s always a good idea to know what your consumers are thinking.
Here are some common 20th century brand myths dispelled.

“Whether we like it or not, each of us is constrained by limits on what we can do and feel. To ignore these limits leads to denial and eventually to failure. To achieve excellence, we must first understand the reality of the everyday, with all its demands and potential frustrations.”