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Archive for June, 2005
The Adventures of George
Thursday, June 30th, 2005It’s Good to Own the King.
Tuesday, June 28th, 2005
Here Comes the Neighborhood.
Monday, June 27th, 2005“Now more than once
The town has discovered
painting over it ain’t no use
There ain’t no paint in the world
That’ll cover it, the heart keeps showing through
In John Deere Green“
Knowing Schultz.
Thursday, June 23rd, 2005Howard Schultz led Starbucks from local coffee seller to omnipresent global brand. For that reason alone you should read this interview from Know magazine.
Around the World in 80 Seconds
Wednesday, June 22nd, 2005
Above: Colloseum in Rome from space
Save a lot of time and view the world from 50 miles above our little blue planet.
A Big Idea
Tuesday, June 21st, 2005Drucker the Futurist
Monday, June 20th, 2005Wilde On Branding
Friday, June 17th, 2005You Pick ‘Em
Thursday, June 16th, 2005As we approach the solstice, let’s look at the top 10 posts of the year to date; as picked by you, the fans.
Branding: To the Letter.
Tuesday, June 14th, 2005
B to B? B to C? How about B to P(eople).
People aren’t B’s or C’s they’re people. And people like to be spoken to as people.
Take a look at GE; one of the world’s most succesful companies for the last 100 years. GE has greatly aided their success by making their business, a highly diversified global technology conglomerate, simple to understand for all people. Now that’s branding.
Check out their most recent TV ads.