It might not be the easiest summer catalog to navigate but it’s an interesting idea nonetheless.
Archive for May, 2005
Puma Encourages Multi-tasking
Tuesday, May 31st, 2005Barefoot in the City
Sunday, May 29th, 2005
Laurels? Nike doesn’t even know what they are let alone rest on them. They helped create the jogging craze some twenty years ago and now they’re elevating it to a new level. Patterned after a theory Vin Lananna, the long time track coach at Stanford University employeed, who trained his athletes barefoot on the university golf course comes this new idea of a shoe. Studies show training barefoot actual makes you a stronger runner and prevents injuries.
Nike, W+K and director Noam Murro pay homage to Chariots of Fire:
Nike – “Barefoot”
More info at:
nikefree.com
Sherpa and the Beekeeper
Sunday, May 29th, 200552 years ago today, Tenzing Norgay and Sir Edmund Hillary stood atop the highest mountain in the world.
Here’s to First Ascents.
Power to the People, Consumer to Be Exact
Friday, May 27th, 2005
Obvious statement of the day coming right up. It’s a good idea to keep the end user firmly in mind when developing your marketing efforts. They have more power than ever.
Blather On
Wednesday, May 25th, 2005
Check out some jolly good Europrint compliments of Ad Blather
A CEO Worth his Salt. Greg Brenneman.
Wednesday, May 25th, 2005
BK CEO Greg Brenneman recognizes the power and beauty of a simple plan. It’s no wonder BK’s one page turn around strategy dubbed “Go Forward Plan” is working and has the support of BK co-founder Dave Edgerton.
Paris Hilton Maintains Her Spicy Image
Wednesday, May 25th, 2005
When you’re grossly outspent by your competition maximizing your buck is a way of life. Carl’s Jr. does a good job of that with their ad currently on the airwaves featuring Paris Hilton.
YourName@Budweiser.com
Tuesday, May 24th, 2005MyBudweiser.com allows Joe and Jane Public to sign up for a free budweiser email address.
Who’s Pushing Who?
Tuesday, May 24th, 2005The push back from clients has us all pushing in the right direction. For fresh, innovative and sometimes unexpected solutions.
A VOD World
Tuesday, May 24th, 2005Apparently there is more to life than the countless hours of free History Channel documentaries provided by Comcast’s (Video) OnDemand. Who knew?