IdeaMill

Many folks in the ad world have been predicting the demise of the :30 spot. And ultimately they may be correct. But Reginald Pike just may be one group that can save it, at least for a little while. Great ideas sprinkled with great directing. For starters the web site is twisted (think the moose version of Modernista). I can’t decide if The Perlorian Brothers, “I Love Me Vitamins” or Mark Gilbert’s series for the Vancouver International Film Festival is my favorite. Decide for yourself.

http://www.reginaldpike.com

So you want to be more creative, in art, in business, whatever. Here are some tips that have worked for Hugh:

http://www.gapingvoid.com/Moveable_Type/archives/000932.html

Oh by the way, that’s also the the hard part. Check it.
http://www.adweek.com/aw/national/articledisplay.jsp?vnucontent_id=1000828049

The floating logo project by Matt Siber is inspired by signs perched high atop very tall poles so that they may be viewed from a long distance away. Siber has been taking photographs of these specific signs and then digitally removing their poles, to make it look like the signs are floating in the air by themselves. The floating effect is intended to give the signs a supernatural quality that is meant to call attention to the hegemonic role consumerism and advertising play in out society. Check it.
http://www.siberart.com/home%20pages/home.html

The ongoing debate about advertising pollution is in no danger of ending anytime soon. But until then, if you simply must remove it from the sight lines of your daily life, help has arrived. It’s not cheap, but it’s one hellava interesting idea. And adds yet another layer to the great debate. Check it.
http://www.see-free.com

Reverse grafitti? Check it.
http://www.symbollix.com