IdeaMill

Check it:
http://www.viralmeister.com/movies/Sucker.mov

Take a virtual real-time trip around the globe and make some new friends in the process. All thanks to Benetton.

http://unitedpeople.benetton.com/uppl3/main.jsp

...the sincerest form of flattery. Sometimes. Here’s a buyer beware alert from our friends at CP+B.

http://www.counterfeitmini.org

In a stroke of marketing genius, Nikeâ„¢ has people clamoring and paying as much as 215.00 for a single golf ball—albeit an unusual one. That’s $2,580 a dozen.
http://www.iseekgolf.com/viewarticles.php/0/26/6605/4/9/0/1/
http://www.usatoday.com/sports/golf/pga/2005-02-07-black-golf-ballx.htm
http://www.bizjournals.com/portland/stories/2005/02/28/daily33.html
http://www.inggolf.com/hotop.cfm?ID=13

Marketers and researchers have struggled for years to determine how consumers really feel about brands. Unfortunately for them, the part of the brain responsible for 95% of human thought isn’t readily accessible by the conscious mind. Gerald Zaltman came up with a huge idea: let’s develop tools that help us study the unconscious mind. Read about Gerald Zaltman and the ZMET tool:

http://www.usnews.com/usnews/issue/050228/health/28think.htm
http://www.olsonzaltman.com/oza/top.html
http://www.fastcompany.com/online/14/zaltman.html

Riff with words.

http://oneword.com/

To promote the Dubai Duty Free Men’s Open in the Arabian Peninsula, organizers created a tennis court atop the helipad of the world’s most luxurious hotel, the Burj Al Arab. They even got Andre Agassi and Roger Federer to hit a few ground strokes for the cameras. If you’re acrophobic, proceed to the link at your own peril.

http://www.burj-al-arab.com/tennis/

Cool ass non-traditional idea from TBWA/Germany. To promote Nivea Sun self-tanning lotion, they painted some of the country’s normally pale beige taxis to look like they just got back from a little holiday fun in the sun.

Link