Doyle Dane Bernbach knew a little something about big ideas. Here’s a big one from their great art director, George Lois: “I spent my entire life listening to people say, ‘George, be careful,’ but being careful in our business is synonymous with doing invisible advertising. ‘George, be reckless,’ has served me better. I can never say it too often: We are being paid by our corporate patrons to excite and arouse, not to sedate America.”
If you want to learn more about George’s story go here:
http://www.aiga.org/content.cfm?contentalias=georgelois