Anthony Musmanno
Chief Creative Officer

Michaelangelo Buonarroti (1475-1564) once said, "Se la gente sapesse ho lavorato duro per ottenere la mia padronanza, non sembrerebbe così meravigliosa affatto." Translation: “If people knew how hard I worked to get my mastery, it wouldn't seem so wonderful at all.” That’s pretty much sums up our story at IdeaMill to a person. We believe there are no shortcuts, or secrets, to great creative work. It begins with a couple decades of experience, a firm understanding of the audience, mix in killer strategy and insights and leave it to plain ole hard work and a refusal to accept mediocrity. That’s our formula. Centuries old and works every time.