Marketing Metaphoria
Wednesday May 21st 2008, 11:58 am
Filed by Grzymkowski email this post
Filed by Grzymkowski email this post
Famed market researcher AND friend of IdeaMill, Lindsay Zaltman, stopped by the shop to talk about his new book, Marketing Metaphoria. Check out the the interview (above), but more importantly, read the book and learn about deep metaphors and their guiding role in decision making.

