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Obama and Fitch
Wednesday April 23rd 2008, 10:40 am
Filed by Grzymkowski email this post

Obama and Fitch

Product placement is a touchy subject for marketers. After all, it’s not just the the size of the audience that counts. The audience must be the right audience. And the context must be the right context; one that is brand positive.

I’d say the three (possibly four) A&F shirts flanking Barack Obama was a big score for the Abercrombie & Fitch brand; probably a big score for the Obama brand too.