Product placement is a touchy subject for marketers. After all, it’s not just the the size of the audience that counts. The audience must be the right audience. And the context must be the right context; one that is brand positive.

I’d say the three (possibly four) A&F shirts flanking Barack Obama was a big score for the Abercrombie & Fitch brand; probably a big score for the Obama brand too.

Kudos to the Milk Processing Board of California and Goodby for laying some White Gold on us. The campaign was just launched to court the teen audience. It’s intergalactical.