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To Be AND Not to be
Wednesday February 27th 2008, 10:27 am
Filed by Grzymkowski email this post

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photo credit: DCCXLIX

The New York Times published an article about the human tendency to keep all options open despite the cost. The implications of this are significant for any marketer. The marketplace has repeatedly proven that great companies must forgo many smaller opportunities in order to grasp the one opportunity that will provide the most success.

Read the article, and don’t look back.