Welcome
IdeaMill is a full-service advertising agency for brand-aware marketers who are frustrated with a lack of brand-centric advertising ideas. Ideas that draw their customers closer through brand truisms, interactivity and entertainment. Dedicated to the prolific generation of brand building ideas, this site is an external representation of what happens in our offices every day. Ideas flying to and fro. Some ours. Some not. All good. Welcome. Enjoy.



To Be AND Not to be
Wednesday February 27th 2008, 10:27 am
Filed by Grzymkowski email this post

doors
photo credit: DCCXLIX

The New York Times published an article about the human tendency to keep all options open despite the cost. The implications of this are significant for any marketer. The marketplace has repeatedly proven that great companies must forgo many smaller opportunities in order to grasp the one opportunity that will provide the most success.

Read the article, and don’t look back.

Post-it® on YouTube®
Monday February 18th 2008, 3:10 pm
Filed by Musmanno email this post

The Post-It® tagline is “Remarkably simple solutions”, we couldn’t agree more with this wonderfully crafted animation using Post-It® Notes via Russia. Our Russian is a little rusty so we couldn’t properly credit the creators, but we dig their choice of distribution method, YouTube, a common outlet of new media enthusiasts.


The Lifespan of a Blog Post
Wednesday February 13th 2008, 2:35 pm
Filed by Musmanno email this post

Blog graphic
illustration by: Wired

So you’re a blogger. Ever wonder how that little micro-cybercreation you just published finds its way around the world wide web? Matthew Hurst, an artificial intelligence researcher who studies the internet ecosystem at Microsoft Live Labs will let you know with this nifty graphic from Wired: Check it.