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Rolling out the Green Apron
Monday January 21st 2008, 11:05 am
Filed by Grzymkowski email this post

The Green Apron Book
photo credit: rbieber

Howard Schultz is back at Starbucks. Any marketer who is interested in using a brand strategy in their business should study Mr. Schultz, his business philosophy, and the performance of Starbucks under his watch. The picture above is the Green Apron book. Walk into any Starbucks and ask your barista for it. The book champions Starbucks core values. Or just check out this memo from the man himself: Memo from Howard Schultz

Related links:
- Howard’s Wikipedia Entry
- Seattle Post-Intelligencer Article