Welcome
IdeaMill is a full-service advertising agency for brand-aware marketers who are frustrated with a lack of brand-centric advertising ideas. Ideas that draw their customers closer through brand truisms, interactivity and entertainment. Dedicated to the prolific generation of brand building ideas, this site is an external representation of what happens in our offices every day. Ideas flying to and fro. Some ours. Some not. All good. Welcome. Enjoy.



Freakin’ Huge Idea
Wednesday December 19th 2007, 5:06 pm
Filed by Grzymkowski email this post

Since 2003 Burger King has been fighting its way back from the dead with a consistent flow of marketing ideas. The Whopper Freakout is the latest. Rather than tell us how great the Whopper is, the King’s ad agency (CP+B) pulled the burger off a store’s menu and let the hidden cameras show the rest. The resulting footage has fed a television advertising campaign and viral video that attracts audiences rather than repelling them.