Since 2003 Burger King has been fighting its way back from the dead with a consistent flow of marketing ideas. The Whopper Freakout is the latest. Rather than tell us how great the Whopper is, the King’s ad agency (CP+B) pulled the burger off a store’s menu and let the hidden cameras show the rest. The resulting footage has fed a television advertising campaign and viral video that attracts audiences rather than repelling them.

As an advertiser, it’s vitally important to place new technologies into a proper context; keeping a connection with the things people valued in the past.

Marshall Mcluhan said, “We look at the present through a rear-view mirror. We march backwards into the future.”

What can you say? It’s a cultural phenomenon.