It’s always a good idea to take your brain for a spin. Check out this nifty game, LaunchBall, created by the thoughtful folks at Preloaded in the UK. This hugely addictive game was created to support the Science Museum’s Launchpad gallery. Enjoy.

Nicolai Fuglsig is up to his old trick of creating epic commercials with his latest effort for Guiness. If you ever wondered what might happen in a remote village when a game of dominoes escalates into something much more… here’s your answer. You’ll never get tired of watching this masterfully crafted ad.

Fun Facts:
Shot in an Argentinian mountainside village it took a week to film, with some of the sequences reshot up to 15 times
10,000 books were used
Fuglsig described this project as “the biggest challenge of my career to date”
Setting the dominoes on the table at the start of the commercial took a team of three experts two days, but it took just 14 seconds to topple.

Paul Rand was one of the creative giants of 20th century. His ability to elegantly simplify corporate identities provided a cornerstone for brands such as IBM, Ford, ABC and many others. The video (above) was created for Paul’s One Club Hall of Fame induction.

(credits: Produced for Imaginary Forces by Cara McKenney and executive produced by Maribeth Phillips. Additional I.F. credits go to designer/animators Joey Salim, Jeremy Cox and Liz Centolella and animators Andrew Chung, Sean Eno and Chase Massingill. It was edited by I.F.’s Corey Weisz, with sound design by Derek Lee)