photo credit: iirraa

As consumers embrace the multiplying multitude of media options, some big budget advertisers and their ad agencies are hiring Hollywood directors to get their message seen/heard/felt. The New York Times wrote about the trend in this article.

You can view some of the results on YouTube:
Wes Anderson for American Express- My Card
Wes Anderson for American Express- Roddick vs Pong
Michael Mann for Nike- Leave Nothing
Errol Morris For Miller High Life- Alternative Fuel

Which are you? Take this simple spinning dancer test to find out which side of your brain is dominant.

Here’s an interesting article about how the running shoe company that has led the advertising pack through traditional media channels for decades is breaking away with huge brand building ideas.

Google Maps Street View provides us all with one more place to be. Right now we’re in our office (above) generating brand building ideas for our clients.