Welcome
IdeaMill is a full-service advertising agency for brand-aware marketers who are frustrated with a lack of brand-centric advertising ideas. Ideas that draw their customers closer through brand truisms, interactivity and entertainment. Dedicated to the prolific generation of brand building ideas, this site is an external representation of what happens in our offices every day. Ideas flying to and fro. Some ours. Some not. All good. Welcome. Enjoy.



How’d He Do That?
Monday September 24th 2007, 10:37 am
Filed by Musmanno email this post

Dave Hill Photography
Enlarge image

Dave Hill is a fabulous photographer with a fabulous style. You can spot his work from 10 miles away. He swears there is no HDR or LucisArts involved. Someone at strobist thinks they have it figured out. Like a great magician, Dave will never tell –and keeps us all guessing. Kudos Dave.

Story by Story
Friday September 21st 2007, 7:46 am
Filed by Grzymkowski email this post

The Rose Center for Earth and Space
flickr photo credit: wallyg
(click for larger photo + building back-story).

The great communicators have unlimited tools at hand for moving their audience. Here’s an interesting article from the New York Times about the architects, Polshek Partnership, and a few of their Media Buildings.

A Very Large Mini
Wednesday September 19th 2007, 5:54 pm
Filed by Musmanno email this post

Mini may be a compact car, but it does advertising in a big way. So big, pressure by competitors persuaded the city government to ban this mega projection after its third night of showing. The projection was accomplished with 4 beamers - all together 80,000 AnsiLumen - that produced a picture size of 85 x 117 feet. A very large Mini indeed.