Welcome
IdeaMill is a full-service advertising agency for brand-aware marketers who are frustrated with a lack of brand-centric advertising ideas. Ideas that draw their customers closer through brand truisms, interactivity and entertainment. Dedicated to the prolific generation of brand building ideas, this site is an external representation of what happens in our offices every day. Ideas flying to and fro. Some ours. Some not. All good. Welcome. Enjoy.



Armchair Everest
Wednesday May 30th 2007, 8:13 am
Filed by Grzymkowski email this post

Enjoy a dangerous high altitude expedition. Anywhere. Anytime. Filmmaker, Jon Miller, has made hours and hours and hours of Ben Clark’s Everest expedition footage available in The Rest of Everest podcast. Download it for free at the iTunes store, or check out The Rest of Everest website.

This is a stunning example of the power of content (and content creators). Nice work Jon. I’m now an Everest addict.

Ladies and Gentlemen…
Wednesday May 02nd 2007, 2:07 pm
Filed by Musmanno email this post

BMW race

…start your computers. P.A.C.E, the “Pursuit Across Europe” is an online BMW advergame where users can explore new BMW technology like brake energy regeneration or electric power steering. The race takes place between Lisbon and Prague–all from comfort of your desktop.

Every Inch, uh… Millimeter Matters
Tuesday May 01st 2007, 11:58 am
Filed by Musmanno email this post

A pie in the face is always funny, especially on the macro level. Here’s an online ad for Samsung’s groovy new range of ultra slim phones. It’s worth noting that no insects were harmed during the filming of this video. Check out the microsite here.