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IdeaMill is a full-service advertising agency for brand-aware marketers who are frustrated with a lack of brand-centric advertising ideas. Ideas that draw their customers closer through brand truisms, interactivity and entertainment. Dedicated to the prolific generation of brand building ideas, this site is an external representation of what happens in our offices every day. Ideas flying to and fro. Some ours. Some not. All good. Welcome. Enjoy.



Feeling Less Blue
Tuesday February 20th 2007, 3:08 pm
Filed by Musmanno email this post

The brilliant use of a new media tool makes us all feel less blue. The recent freezing of JetBlue flights during last week’s ice storm has been dominating the headlines. But JetBlue’s PR response and ownership of the shortcoming–and their plan to fix it–sure warmed us up. Why purchase super expensive national advertising media, when you can deliver your message for free? And better still, appear human in the process. Kudos JetBlue.