Enlarge

Here’s to a beautifully concepted and produced campiagn for HotWheels. The most communictive ads are always the simpliest.
Campaign:
HotWheels ad 2
HotWheels ad 3
HotWheels ad 4

The brilliant use of a new media tool makes us all feel less blue. The recent freezing of JetBlue flights during last week’s ice storm has been dominating the headlines. But JetBlue’s PR response and ownership of the shortcoming–and their plan to fix it–sure warmed us up. Why purchase super expensive national advertising media, when you can deliver your message for free? And better still, appear human in the process. Kudos JetBlue.

flickr credit: ocean.flynn

Brand-aware marketers know that their audience is comprised of people. And people are driven by a fascinating combination of emotion and reason. Arjun Chaudhuri’s book, Emotion and Reason in Consumer Behavior explores the complex interface between emotion and reason and it’s role in decision making. It’s a must read.

Here’s a great explanation of the Web 2.0 movement. Brought to you via YouTube of course.

flickr photo credit: hobbes8calvin

Two held after ad campaign triggers Boston bomb scare- CNN
Boston officials livid over ad stunt- New York Times
Marketing gambit exposes wide generation gap- Boston Globe
TV Officials defend agressive coverage- Boston Globe
Aqua Teen Hunger Force Mooninites Don’t Scare NYC- The Gothamist