Welcome
IdeaMill is a full-service advertising agency for brand-aware marketers who are frustrated with a lack of brand-centric advertising ideas. Ideas that draw their customers closer through brand truisms, interactivity and entertainment. Dedicated to the prolific generation of brand building ideas, this site is an external representation of what happens in our offices every day. Ideas flying to and fro. Some ours. Some not. All good. Welcome. Enjoy.



The Crispin Effect
Thursday December 28th 2006, 12:19 pm
Filed by Musmanno email this post

Amnesty International
enlarge

Good ideas are contagious. When CP+B created an ad for Mini Cooper, titled, “Staples”, advertisers started thinking differently about media and what they could do with it. Here’s the latest version of dual-purposed staples from Amnesty International:

Amnesty spread 1
Amnesty spread 2