Welcome
IdeaMill is a full-service advertising agency for brand-aware marketers who are frustrated with a lack of brand-centric advertising ideas. Ideas that draw their customers closer through brand truisms, interactivity and entertainment. Dedicated to the prolific generation of brand building ideas, this site is an external representation of what happens in our offices every day. Ideas flying to and fro. Some ours. Some not. All good. Welcome. Enjoy.



McLuhan TV
Tuesday November 28th 2006, 8:07 am
Filed by Grzymkowski email this post

The more things change, the more they stay the same.

Bernbach TV
Monday November 27th 2006, 11:41 am
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Here is a great clip of an interview with one of our heros, Bill Bernbach. The guru refers to the value of a mind that is uncluttered by conventional knowledge.

Stick Figures Can be Beautiful
Tuesday November 21st 2006, 3:26 pm
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partizan

A beautifully crafted animated spot for Orange Live Box, from Partizan, brings children’s drawings to life.

WoW
Friday November 17th 2006, 12:17 pm
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W Times Square
Flickr photo credit: absolutewade

Also at the Idea Conference (brought to you by Ad Age and Creativity), we had the opportunity to listen to Steven Heyer, CEO of Starwood Hotels and Resorts. Steven had a lot to say, including this: “Each of our hotels is a themepark.”

Here’s an .mp3 of Steven speaking with architect, David Rockwell.

Not that You Would, But You Could
Tuesday November 14th 2006, 11:36 am
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Betty Beauty

It’s nice when the drapes match the carpet, and now it’s easier than ever –thanks to those crafty fashion obsessed Italians. A hair salon in Rome inspired the launch of Betty Beauty.


Aha!
Wednesday November 08th 2006, 10:08 am
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Archimedes' Eureka
Flickr Photo Credit: Lori Smith

At last week’s Idea Conference in NYC (brought to you by Ad Age and Creativity), CP+B’s Alex Bogusky briefed us on Archimedes, Aha Moments and the Creative Process. We scored a bootleg .mp3 of the presentation from some hippie in the parking lot. Check it out.

Also worthwhile is Beyond Madison Avenue’s list of 19 tips from the Idea Conference.

Safe Surfing
Monday November 06th 2006, 11:04 am
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SCAD

Online predation is a hot topic, kudos to this graduate student at Savannah College of Art and Design (SCAD), Rachele McGinty-Mock, for a student funded guerilla effort titled: dirtylaundrystinks.com.