Welcome
IdeaMill is a full-service advertising agency for brand-aware marketers who are frustrated with a lack of brand-centric advertising ideas. Ideas that draw their customers closer through brand truisms, interactivity and entertainment. Dedicated to the prolific generation of brand building ideas, this site is an external representation of what happens in our offices every day. Ideas flying to and fro. Some ours. Some not. All good. Welcome. Enjoy.



Poop Happens
Tuesday October 31st 2006, 10:39 pm
Filed by Musmanno email this post

Miami Zoo

And sometimes goes on tour.

Beer and Sex, Sex and Beer
Sunday October 29th 2006, 2:49 pm
Filed by Musmanno email this post

Pulp Fiction

Sex in beer advertising goes like, well, beer and pizza, but add a little innuendo to the mix and you’ve got a recipe for success.

154 Minutes in 39 Seconds
Friday October 27th 2006, 3:12 pm
Filed by Gläs email this post

Pulp Fiction

Who said the art of the 30+ second spot is dead?

Programmed by You
Thursday October 19th 2006, 9:35 am
Filed by Musmanno email this post

YouTube

If you’ve be slow on the uptake to explore YouTube, here’s a video history to get you up to speed, thanks to the folks at Slate.com. C’mon in, the water’s nice. (Be sure and check out the video slide show.)

Get Real
Wednesday October 18th 2006, 8:06 pm
Filed by Musmanno email this post

Dove

It may not be a scoop, but it’s definitely worth mentioning, “The Campign for Real Beauty by Dove is a beaut of an idea. Powerful and simple, like all the great ones.

McSong
Monday October 16th 2006, 1:08 pm
Filed by Musmanno email this post

McSong

Why say it, when you can sing it?


Lynching Rabbits
Sunday October 15th 2006, 10:27 am
Filed by Musmanno email this post

David Lynch's Rabbits

The first two parts of David Lynch’s nine part digital video series, Rabbits was recently uploaded to YouTube. Rabbits features Naomi Watts, Laura Ellen Haring, and Scott Coffrey in, well, rabbit suits. It’s recommended viewing for anyone interested in his work, or wanting to gear up for the mindboggling experimental epic Inland Empire, which actually features the same rabbits in several scenes of the film.

Rabbits Pt. 1
Rabbits Pt. 2


Phoning It In
Saturday October 14th 2006, 9:10 am
Filed by Musmanno email this post

treo
flickr photo by: Shushubh

On Wednesday October 11th, when a small fixed wing plane crashed into a building in upper Manhatten, the first broadcast images didn’t come from a video camera or mobile news team but a Treo phone. Read more about it here.


Think Small. Share Big.
Friday October 13th 2006, 10:43 am
Filed by Musmanno email this post

moo
flickr photo by: RichardMoross

Flickr is great. But you could never put it in your pocket, until now.


May YouTube Be With You
Thursday October 12th 2006, 3:52 pm
Filed by Musmanno email this post

A lovely little series written and directed by Matt Sloan and Aaron Yonda of Blame Society Productions (Make sure you check out all 4 episodes). Enjoy a behind the scenes glimpse here.