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IdeaMill is a full-service advertising agency for brand-aware marketers who are frustrated with a lack of brand-centric advertising ideas. Ideas that draw their customers closer through brand truisms, interactivity and entertainment. Dedicated to the prolific generation of brand building ideas, this site is an external representation of what happens in our offices every day. Ideas flying to and fro. Some ours. Some not. All good. Welcome. Enjoy.



The Engine that Can.
Thursday May 25th 2006, 8:05 am
Filed by Grzymkowski email this post

Climbing

Regular IdeaMill.com readers know that brains, striking film footage and the Tour de France are very highly ranked on our list of favorite things. Director, Bayley Silleck, captured all of these in the new IMAX film, Wired to Win, which explores the human brain within the context of the world’s most intense bicycle race. Check out the trailer. And don’t forget to download the director’s commentary podcasts before heading to the theater.