Welcome
IdeaMill is a full-service advertising agency for brand-aware marketers who are frustrated with a lack of brand-centric advertising ideas. Ideas that draw their customers closer through brand truisms, interactivity and entertainment. Dedicated to the prolific generation of brand building ideas, this site is an external representation of what happens in our offices every day. Ideas flying to and fro. Some ours. Some not. All good. Welcome. Enjoy.



Feelings, Nothing More Than Feelings.
Tuesday February 28th 2006, 8:38 am
Filed by Grzymkowski email this post

Richard Branson

“The idea that business is just a numbers affair has always struck me as preposterous. For one thing, I’ve never been particularly good at numbers, but I think I’ve done a reasonable job with feelings. And I’m convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms.’”

Richard Branson



Mo and Mo Poe
Monday February 27th 2006, 8:52 am
Filed by Grzymkowski email this post

that's so raven
photo credit: seaniz

Curious to hear citizen media’s readings of Edgar Allen Poe classics? Check out the Poe Podcast Project. And here is the link to the project’s feed.



Just Right-Sized
Friday February 24th 2006, 1:55 pm
Filed by Musmanno email this post

Qoop Mini Books

There’s still a place for the printed picture in this ever becoming digital, virtual world. And these Qoop Mini Books slip easily in your pocket at these handy sizes (3.75 x 2.5), (5.25 x 3.5) and (7 x 5).


Just In, More Options Better Than Fewer Options
Thursday February 23rd 2006, 6:06 am
Filed by Musmanno email this post

Eggs in Basket
photo credit: newleaf

We’re about celebrating good ideas, and this is one we’ve embraced for a long time. Glad to see some bigger players coming aboard, as evidence by this recent ADWEEK article, “Debunking the Consolidation Myth”. It seems creative is leading the day rather than ease of use. For creative driven shops, this is sweet music to our ears.


Do You Have The Right Stuff?
Wednesday February 22nd 2006, 10:03 am
Filed by Musmanno email this post

Are You a Pro
Photo by Daily Best: Cam B.

That’s the question this nifty online contest titled, “Are You A Pro” is asking everyone on the planet. The concept is simple; every month a theme is posted, submit your best photo(s) that fullfill the theme. And the best of the bunch wins. If you have the right stuff you may win the day, if you have the most right stuff you’ll win the month and a flickr pro account for a year. This month’s theme is “My City”. Happy snapping.


The Great Olympic Debate
Tuesday February 21st 2006, 8:34 am
Filed by Grzymkowski email this post

Olympic Rings
photo credit: thaislump

No, we’re not talking about the East German judge’s scores. The ever interesting BrandChannel.com is hosting a discussion on whether the battle over becoming an Olympic host city is worthwhile. Check it out: link. The comments page is where the meat of the debate is posted.


Interestingness
Monday February 20th 2006, 9:26 am
Filed by Grzymkowski email this post

Flickr's Interestingness
photo credit: TommyOshima

For a little extra “Hmmm…” in your day, check out Flickr’s Interestingness gallery.


Blogging from Behind the Curtain
Friday February 17th 2006, 2:56 pm
Filed by Grzymkowski email this post

HD Broadcast Room in Torino

Here is a fascinating blog from an engineer who is working to bring you the Torino Olympics in all of its HD glory and splendour: Link.

Update: The HDolympics blog has become unavailable. Rumour has it that NBC shut the blog down. In any case, we may no longer see behind the curtain. Carry on.


Happy Valentine’s Day
Wednesday February 15th 2006, 9:48 pm
Filed by Musmanno email this post

Peter Kim Jewelry

From Peter Kim Jewelry. Creative by Publicis & Hal Riney.


The Global Olympic Village
Wednesday February 15th 2006, 9:12 am
Filed by Grzymkowski email this post

Broadcast Room in Torino
photo credit: pietroizzo

“When a thing is current, it creates currency.”

Marshall McLuhan