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Good ideas are contagious. When CP+B created an ad for Mini Cooper, titled, “Staples”, advertisers started thinking differently about media and what they could do with it. Here’s the latest version of dual-purposed staples from Amnesty International:

Amnesty spread 1
Amnesty spread 2

Flickr photo credit: bloem

“I would like to pass on the want to do something. The need is there. Good lyrics are good things, but I would like to pass on that drive, that vigorous undying determination.”

-James Brown
1933-2006

Link to Video.

Or… NIMNFY: video.

I’m starting to think this is all part of an ad campaign for the Trans Siberian Orchestra: video.

Here’s the latest installment in the Battle of The Christmas Lights: video.

Here’s the next installment in the Battle of The Christmas Lights. This video shows some quality orchestration. Enjoy.

The Battle of The Christmas Lights is in full swing. Check out this video of a powerful display in Sherman Oaks, California.

If you’re willing to put your Christmas Spirit on the line against esteemed masters like Carson Williams or Clark Griswald, post a video to Youtube and email the link to IdeaMill. The Grand Prize winner will win a very grand prize (tbd).

The more things change, the more they stay the same.

Here is a great clip of an interview with one of our heros, Bill Bernbach. The guru refers to the value of a mind that is uncluttered by conventional knowledge.