Welcome
IdeaMill is a full-service advertising agency for brand-aware marketers who are frustrated with a lack of brand-centric advertising ideas. Ideas that draw their customers closer through brand truisms, interactivity and entertainment. Dedicated to the prolific generation of brand building ideas, this site is an external representation of what happens in our offices every day. Ideas flying to and fro. Some ours. Some not. All good. Welcome. Enjoy.



He’s talking about blogs, right?
Tuesday November 29th 2005, 9:52 am
Filed by Grzymkowski email this post

Who Was Marshall McLuhan
photo credit: bopuc

“The new electronic independence re-creates the world in the image of a global village.”

–Marshall McLuhan


1,000 Points of Light
Monday November 21st 2005, 5:05 pm
Filed by Musmanno email this post

Holiday Lights

Move over Clark Griswold. This holiday display may never ever be beaten as one of the greatest holiday spectacles ever. You have to see it to believe it.

Play it.


Give Proper Thanks
Monday November 21st 2005, 9:40 am
Filed by Grzymkowski email this post

JFK

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.”

–John Fitzgerald Kennedy


Peter Drucker
Saturday November 19th 2005, 10:56 am
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Peter Drucker

November 19, 1909 – November 11, 2005

Learn about Peter Drucker.


A Picture is Worth $12,238,000
Tuesday November 15th 2005, 11:19 pm
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Marlboro

Recently, Christies auctioned off an untitled cowboy photograph by Richard Prince. It set a record at $12,238,000. Thing is this photograph is just a photo of an old Marlboro print advertisement (aka rephotograph). And there’s folk out there who say people don’t like advertisements.

Read more.


10 Billion Dollars Anyone?
Friday November 11th 2005, 1:35 pm
Filed by Grzymkowski email this post

JumpRope

That’s the pie projected for gaming in 2006. It’s a long way from the days of “Pong” and the biggest showdown since the cola wars is in the works. Here’s the first move from Microsoft: Their first commercial for the anticipated XBox 360, titled “Jump Rope”.


Let the Games Begin
Tuesday November 08th 2005, 9:18 am
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Pong Manual Cover
flickr image posted by umpqua.

Pong. Two “paddles” and a dot. An estimated $10 billion dollars worth of video games will be sold in North America this year. Here’s where it all began:

A Historical Account of the Birth of Pong


Eye and Ear Candy
Friday November 04th 2005, 12:01 am
Filed by Musmanno email this post

Jazz Album Art

Album art is a long recognized art form but jazz album art takes it all to another level. If you’re looking for some inspiration, take a gander at this site that features over 1000 jazz album covers.


Follow the Bouncing Balls
Wednesday November 02nd 2005, 5:16 pm
Filed by Musmanno email this post

Sony Bravia
Image by flickrblog.

Cheers to director Nicolai Fuglsig on his stunning two and a half minute post-effects-free film for Sony’s new product launch of the Bravia television. As much art installation as ad, the staggeringly simple concept ad will air in it’s entirety Nov. 6th, before the fittingly epic occassion of the game between Premiership heavyweights Manchester United and Chelsea. Shot over two days, with six specially commissioned compressed air cannons, 23 camera crews on six cameras at speeds of between 30 and 2,000 frames per second, 250,000 rubber balls and a big hill in San Francisco. Despite all the pre-shoot precautions the balls trashed 32 prop cars, six houses and took 45 PAs rummaging around in the bushes to pick up after the drop. Only 1,000 balls were left unaccounted for by the end of the shoot. A laughing Fuglsig sums up the whole experience: “How many times do you get to throw 250,000 bouncy balls down a street?”

Check the Full length film: Sony “Balls” here.