Welcome
IdeaMill is a full-service advertising agency for brand-aware marketers who are frustrated with a lack of brand-centric advertising ideas. Ideas that draw their customers closer through brand truisms, interactivity and entertainment. Dedicated to the prolific generation of brand building ideas, this site is an external representation of what happens in our offices every day. Ideas flying to and fro. Some ours. Some not. All good. Welcome. Enjoy.



Legos Aren’t Just For Kids
Monday October 31st 2005, 4:04 pm
Filed by Musmanno email this post

Lego Camera

When Adrian Hanft isn’t art directing at Huebner Peterson in Loveland, Colorado, he’s at home building working cameras out of Legos. Yup, you read correctly, functioning cameras out of Legos. Check out his medium format pinhole camera here.


You Pick ‘Em (Part II)
Monday October 31st 2005, 9:19 am
Filed by Grzymkowski email this post

Let’s look at the top 10 posts of the year to date; as picked by you, the fans.

1. Mickey Drexler

2. Run World Run

3. A CEO Worth His Salt

4. All Hail Billy

5. What the Kids Are Saying These Days

6. CPB Teams Up With Coke Zer0

7. Number 2

8. The Sith Sense

9. Ready Set Goasis

10. Drucker on Brands


Boo
Friday October 28th 2005, 10:35 pm
Filed by Musmanno email this post

Frankenstein

Share the spooky love this Halloween with personalized talking Halloween Cards.


Always Keep in Mind…
Friday October 28th 2005, 9:06 am
Filed by Grzymkowski email this post

Rosa Parks
photo credit: Montgomery County Sheriff’s Department

“Memories of our lives, of our works and our deeds will continue in others.”

–Rosa Parks


Shine On
Tuesday October 25th 2005, 5:45 pm
Filed by Musmanno email this post

The Shining

Robert Ryang, 25, an editor at NYC’s P.S.260 proved good things come from the NYC PS system winning the Association of Independant Commercial Editors’ “Trailer Park” contest with this re-cut trailer of “The Shining” as a romantic comedy. Brilliant stuff. Never underestimate the power of a great editor.

Click here for The Shining

Some other samples from Ryan’s co-workers at P.S.260

Click here for West Side Story
Click here for Titanic


The Secret to Great Advertising
Monday October 24th 2005, 9:25 am
Filed by Grzymkowski email this post

Bernbach

“Forget words like ‘hard sell’ and ’soft sell.’ That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before.”

–William Bernbach


Another Very Big Small Idea
Sunday October 16th 2005, 9:59 pm
Filed by Musmanno email this post

Vide ipod

Apple scored with the mp3 thing. Then, they tackled photos. Now, Apple has their sights set on portable video with the new video ipod. Imagine, up to 150 hours of video. Apple did.


Iron on the Airwaves
Thursday October 13th 2005, 7:10 pm
Filed by Musmanno email this post

Iron City Beer
flickr image by tomdobb

Football season has begun. And nothing goes better with the Steelers than Iron City Beer. Just ask any hearty Pittsburgher. If you’re not lucky enough to hail from the steel city, this will provide a little Iron City flavor, compliments of the foks at IdeaMill.

Iron City Beer - Madame Vanguard

Iron City Beer - FCC Cheer

Iron City Beer - Beer Commercial


Listen to the Frog.
Tuesday October 11th 2005, 8:49 am
Filed by Grzymkowski email this post

Strawberry Frog
flickr image by dayvid42.

“You don’t need an army with thousands of people to manage a $100 million national advertising campaign.”
- Scott Goodson (CEO of Strawberry Frog)

Check out the Frog’s USA Today article.


It’s a Small World After All.
Monday October 10th 2005, 5:30 pm
Filed by Grzymkowski email this post

And now it’s all online at Google Earth.

Earth
flickr image by grafische technieken IPO.

Download their free software (PC only) and travel the world from your desk.