Welcome
IdeaMill is a full-service advertising agency for brand-aware marketers who are frustrated with a lack of brand-centric advertising ideas. Ideas that draw their customers closer through brand truisms, interactivity and entertainment. Dedicated to the prolific generation of brand building ideas, this site is an external representation of what happens in our offices every day. Ideas flying to and fro. Some ours. Some not. All good. Welcome. Enjoy.



Reality Advertising
Wednesday August 31st 2005, 9:24 am
Filed by Musmanno email this post

Anti-Drug Ad
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This powerfully concepted ad for the London Metro Police communicates all you need to know about drug usage, featuring actual booking photographs of a single person over a ten year period. (For future reference, mug shots are a matter of public record, beware.)

The same images are employed by the BBC News and same idea employed by Choc Magazine (a french tabloid).


Springsteen of the Day
Tuesday August 30th 2005, 5:00 pm
Filed by Borchert email this post

Springsteen
Photo Credit: Columbia

A little lesson in perseverance from The Boss.

“When I was growing up, there were two things that were unpopular in my
house. One was me, and the other was my guitar.”

–Bruce Springsteen


When Neil French Speaks
Tuesday August 30th 2005, 6:50 am
Filed by Musmanno email this post

Neil French

What does an ex bullfighter, pornographer, manager of Judas Priest and worldwide creative director for WWP have in common? Answer: He’s the same person and his name is Neil French. Should be a very interesting evening pulled together by our north of the border pals at http://www.ihaveanidea.org.

Neil French Event Details Here


Right on Time
Monday August 29th 2005, 4:17 pm
Filed by Musmanno email this post

Subway Ads
Photo credit: New York Magazine

The news is nothing if not timely and now thanks to our friends at Wieden & Kennedy (NYC Office), The New York Post’s advertising is the same. Thirty days, thirty postings heralding current events.

Get the whole story here.


Happy Feet
Thursday August 25th 2005, 3:50 pm
Filed by Musmanno email this post

Tiger Shoe Ad
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Good look ad. Good look shoe. Mean you look good even if fish face you have.


Outdoor is on the Move
Wednesday August 24th 2005, 11:23 pm
Filed by Musmanno email this post

flickr pic
Photo Credit: rocketjim54(flickr.com)

The future of outdoor advertising may be in motion.


Some Good Ad-Weisz
Monday August 22nd 2005, 11:11 pm
Filed by Musmanno email this post

Rachel Weisz

“I think storytelling is a really important part of life. People need stories. They need artworks around them, a film a painting a commercial or whatever to help make sense of life.”
–Rachel Weisz


Hemingway of the Day
Wednesday August 17th 2005, 11:51 pm
Filed by King email this post

Orbitz Putting Game

“We are all apprentices in a craft where no one ever becomes a master.”
–Ernest Hemingway


Orbitz May Help Your Golf Game
Monday August 15th 2005, 6:28 pm
Filed by Musmanno email this post

Orbitz Putting Game

Congrats to Phil Michelson on his 2005 PGA Championship, and to hone your own putting skills try this: Orbitz Putt Putt game. After much practice and office collaboration we managed a 3 hole total of three. Bring on the pros.


Hitting the Bottle
Thursday August 11th 2005, 8:27 am
Filed by Grzymkowski email this post

Coke

Coke is launching a series of new bottle designs with corresponding far-out videos. Design firms from 5 continents were recruited to pull this thing together. Check out the teaser at The M5.