Welcome
IdeaMill is a full-service advertising agency for brand-aware marketers who are frustrated with a lack of brand-centric advertising ideas. Ideas that draw their customers closer through brand truisms, interactivity and entertainment. Dedicated to the prolific generation of brand building ideas, this site is an external representation of what happens in our offices every day. Ideas flying to and fro. Some ours. Some not. All good. Welcome. Enjoy.



Bigger than the Internet
Thursday July 28th 2005, 8:33 am
Filed by Grzymkowski email this post

This is going to be absolutely huge. Who knew trash piles would be the medium of the future? Buy as much stock as possible:

Rubbish

Click here learn more.


BSotMC Preview
Wednesday July 27th 2005, 3:32 pm
Filed by Musmanno email this post

BSOTMC #3
Enlarge

Only the third ever BSotMC sticker is about to hit the mean streets.


Au revoir, Lance.
Monday July 25th 2005, 7:55 am
Filed by Grzymkowski email this post

The Road Ahead
Photo Credit: earthhopper (flickr.com)

Watch Lance’s podium speech.


Star-Spangled Champs-Elysées
Sunday July 24th 2005, 3:12 pm
Filed by Musmanno email this post

2005 Podium Anthem

Oh, say can you see, by the dawn’s early light,
What so proudly we hailed at the twilight’s last gleaming?
Whose broad stripes and bright stars, through the perilous fight,
O’er the ramparts we watched, were so gallantly streaming?
And the rockets’ red glare, the bombs bursting in air,
Gave proof through the night that our flag was still there.
O say, does that star-spangled banner yet wave
O’er the land of the free and the home of the brave?

(Composed by Francis Scott Key, “In Defense of Fort McHenry”, September 20, 1814.)

Hear it here.



A Not-So-Regular Guy
Sunday July 24th 2005, 2:52 pm
Filed by Musmanno email this post

Extraordinary Specimen
Photo Credit: Mathoov (flickr.com)

He may look like the rest of us but, his heart is 33 percent bigger than average (and beats 32 times a minute at rest), and his lungs can consume twice as much oxygen as most people’s.



The End Of An Era
Sunday July 24th 2005, 2:09 pm
Filed by Musmanno email this post

Blue Train
Photo Credit: The Canon Rattman (flickr.com)

When Lance Armstrong claimed his first yellow jersey on 3 July 1999 he gave millions of people hope. At the age of 27 the all-American champion proved there was life after cancer. (Get the whole story at the OLN website)



Who Does That?
Sunday July 24th 2005, 1:59 pm
Filed by Musmanno email this post

Team Discovery
Photo Credit: The Canon Rattman (flickr.com)
Quote from Road to Paris (while training on the Galibier in April):

Lance (shivering in the snow after 5 hours of training): “Hey Johan, I think I want to ride a little more.”
Johan: “Why don’t you do 10km more of uphills.”
Lance: “I’ll go down 10k and come back”
Cut to a shot of Lance disappearing into the fog on the descent.



The Last Few Meters
Sunday July 24th 2005, 1:48 pm
Filed by Musmanno email this post

Last few meters

“Getting seven isn’t at the motivational core of Lance, it’s more like, I’m going to go to the tour and kick the shit out of everybody.”
–Chris Carmichael, Coach



Statistically Speaking
Sunday July 24th 2005, 1:36 pm
Filed by Musmanno email this post

Lance Collage

Eighty-seven percent of sports fans between the ages of 12 and 64 know who he is, and of those, 33 percent call him their favorite athlete.
–according to a survey conducted in March by Marketing Evaluations Inc.



7th Heaven
Sunday July 24th 2005, 1:28 pm
Filed by Musmanno email this post

Lance blur

“He has had a profound impact, he has shown you can not only survive this
disease, but thrive and excel. He’s shown that you can go on to do monumental
things.”
–Jenesse Miller, American Cancer Society Spokeswoman

“Cancer is my secret because none of my rivals has been that close to death and it makes you look at the world in a different light and that is a huge advantage.”
–Lance Armstrong