Welcome
IdeaMill is a full-service advertising agency for brand-aware marketers who are frustrated with a lack of brand-centric advertising ideas. Ideas that draw their customers closer through brand truisms, interactivity and entertainment. Dedicated to the prolific generation of brand building ideas, this site is an external representation of what happens in our offices every day. Ideas flying to and fro. Some ours. Some not. All good. Welcome. Enjoy.



The Adventures of George
Thursday June 30th 2005, 10:34 pm
Filed by Borchert email this post

Dollar Bill

Ever wonder where all your money goes? This site will help end the mystery.

http://www.wheresgeorge.com/


It’s Good to Own the King.
Tuesday June 28th 2005, 8:39 am
Filed by Grzymkowski email this post

The King

So, join the bidding war!

The oversized king head made famous in Burger King commercials is up for auction on eBay. Get the back story here.


Here Comes the Neighborhood.
Monday June 27th 2005, 6:09 am
Filed by Grzymkowski email this post

“Now more than once
The town has discovered
painting over it ain’t no use
There ain’t no paint in the world
That’ll cover it, the heart keeps showing through
In John Deere Green

–Joe Diffie


Knowing Schultz.
Thursday June 23rd 2005, 4:30 pm
Filed by Grzymkowski email this post

Howard Schultz led Starbucks from local coffee seller to omnipresent global brand. For that reason alone you should read this interview from Know magazine.


Around the World in 80 Seconds
Wednesday June 22nd 2005, 1:37 pm
Filed by Musmanno email this post

Colosseum
Above: Colloseum in Rome from space

Save a lot of time and view the world from 50 miles above our little blue planet.

http://www.googlesightseeing.com/


A Big Idea
Tuesday June 21st 2005, 11:28 am
Filed by Grzymkowski email this post

“Unless your advertising is built on a big idea,
it will pass like a ship in the night.”

–David Ogilvy


Drucker the Futurist
Monday June 20th 2005, 1:16 pm
Filed by Grzymkowski email this post

“The best way to predict the future is to create it.”

–Peter Drucker


Wilde On Branding
Friday June 17th 2005, 9:40 am
Filed by Grzymkowski email this post

“It is only shallow people who do not judge by appearances.”

–Oscar Wilde


You Pick ‘Em
Thursday June 16th 2005, 7:56 am
Filed by Grzymkowski email this post

As we approach the solstice, let’s look at the top 10 posts of the year to date; as picked by you, the fans.

1. Run World Run

2. CPB Teams up with Coke

3. The Sith Sense

4. A CEO Worth His Salt: Greg Brenneman

5. Mickey Drexler

6. Drucker on Brands

7. Blather On

8. Barefoot in the City

9. 100 Acorns a Day

10. Blast From the Past


Branding: To the Letter.
Tuesday June 14th 2005, 8:59 am
Filed by Grzymkowski email this post

GE: Ecomagination

B to B? B to C? How about B to P(eople).

People aren’t B’s or C’s they’re people. And people like to be spoken to as people.

Take a look at GE; one of the world’s most succesful companies for the last 100 years. GE has greatly aided their success by making their business, a highly diversified global technology conglomerate, simple to understand for all people. Now that’s branding.

Check out their most recent TV ads.