Puma Encourages Multi-tasking
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It might not be the easiest summer catalog to navigate but it’s an interesting idea nonetheless.
Barefoot in the City
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Laurels? Nike doesn’t even know what they are let alone rest on them. They helped create the jogging craze some twenty years ago and now they’re elevating it to a new level. Patterned after a theory Vin Lananna, the long time track coach at Stanford University employeed, who trained his athletes barefoot on the university golf course comes this new idea of a shoe. Studies show training barefoot actual makes you a stronger runner and prevents injuries.
Nike, W+K and director Noam Murro pay homage to Chariots of Fire:
Nike - “Barefoot”
More info at:
nikefree.com
Sherpa and the Beekeeper
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52 years ago today, Tenzing Norgay and Sir Edmund Hillary stood atop the highest mountain in the world.
Here’s to First Ascents.
Power to the People, Consumer to Be Exact
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Obvious statement of the day coming right up. It’s a good idea to keep the end user firmly in mind when developing your marketing efforts. They have more power than ever.
Power to the People Article. Economist, April 2005
Related Story from Fusion Brand here
Blather On
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Check out some jolly good Europrint compliments of Ad Blather
A CEO Worth his Salt. Greg Brenneman.
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BK CEO Greg Brenneman recognizes the power and beauty of a simple plan. It’s no wonder BK’s one page turn around strategy dubbed “Go Forward Plan” is working and has the support of BK co-founder Dave Edgerton.
Paris Hilton Maintains Her Spicy Image
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When you’re grossly outspent by your competition maximizing your buck is a way of life. Carl’s Jr. does a good job of that with their ad currently on the airwaves featuring Paris Hilton.
View Web Version Only Commercial Here
YourName@Budweiser.com
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MyBudweiser.com allows Joe and Jane Public to sign up for a free budweiser email address.
Who’s Pushing Who?
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The push back from clients has us all pushing in the right direction. For fresh, innovative and sometimes unexpected solutions.
http://www.iht.com/articles/2005/05/23/business/ads.php
A VOD World
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Apparently there is more to life than the countless hours of free History Channel documentaries provided by Comcast’s (Video) OnDemand. Who knew?