Betty vs. Eleanor
Wednesday March 30th 2005, 9:49 am
Filed by Grzymkowski email this post
Filed by Grzymkowski email this post
In 1945, Fortune magazine declared Eleanor Roosevelt to be the most popular American woman. Firmly seated in the second was Betty Crocker. That’s pretty impressive for someone that never existed! Crocker was a creation of marketer Samuel Gale who worked for the Washburn Crosby Company. The rest is history and you can learn more by reading Finding Betty Crocker: The Secret Life of America’s First Lady of Food.
http://www.amazon.com/exec/obidos/ASIN/0743265017/002-2244427-8566416)

