In 1945, Fortune magazine declared Eleanor Roosevelt to be the most popular American woman. Firmly seated in the second was Betty Crocker. That’s pretty impressive for someone that never existed! Crocker was a creation of marketer Samuel Gale who worked for the Washburn Crosby Company. The rest is history and you can learn more by reading Finding Betty Crocker: The Secret Life of America’s First Lady of Food.

http://www.amazon.com/exec/obidos/ASIN/0743265017/002-2244427-8566416)

We’ve got the east covered. They’ve got the west covered. Here’s to meeting in the middle somewhere.
http://www.wexley.com

No one would hear you.
http://sonnym.com/tiger.htm

“Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing.” —Helen Keller

Our friends at W+K London produced one of the best spots of 2004 with “Cog” but they’re not resting on their laurels.
http://www.btaa.co.uk/flash.html

To find it:
Click on “BTAA Awards”
Click on “The Winners 2005″
Click on “Best Commercial of the Year”
Sit back and enjoy.

Our German is a little rusty so we’re not 100% sure of the translation, but this little viral is to promote something that’s going on at a bar in Germany called The Die Wagenschenke. Here’s how to work it: Use your mouse (left and right) to keep our drunken friend from falling over. It’s harder than it seems. Our office best is 77 meters.
http://www.wagenschenke.ch/

Cameras of the world unite here.

http://www.flickr.com

a Flash-based montage creator that grabs content from Google image search. Minutes upon minutes of fun.
http://grant.robinson.name/projects/montage-a-google

My favorite part of this site? The video (new collection). It’s large, grainy… but wait. There’s more! Move your cursor out of the browser - brlbrlbrl! - you fast forward. Click on a frame - bling! - it cleans up and pauses.

http://www.isseymiyake.com/

Fan sites are not uncommon, but it warms the cockles of our heart to see
this recipient thanks to Joohwan Kim.
http://www.ciadvertising.org/studies/student/99_spring/interactive/joohwan/bernbach/bio.html